syari/sadi

a |work-in-progress| archives of jumbled ideas, pitches, hardcore dedications and curiosities.

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videography/commercial

GO-JEK | Indopop

How come disco re-emerge in hypest club after several decades later? What’s the appeal behind the 80’s culture?  Indopop covering some of retro cultures that grasping younger audience, from how it started and what’s left behind. 




GO-JEK | Musik Tanpa Batas

Musik Tanpa Batas (Music without border), is a video series revolving around Indonesian music scene like no other, from freestyling with Mukarakat, jam session in the middle of urban forrest with Stars & Rabbit, Dangdutan with OM PMR and drawing battle with Ramengvrl featuring Bin Indris.




GO-JEK | Akarasa - Roti Canai

Ever wonder where’s your food come from? it might be from GO-FOOD but if you trace back from its roots, you might find amazing story behind what it’s served on your table. Akarasa is a video series tackling where your favorite food comes from straight its roots and how it ends up on your plate.



GO-JEK | Under Dog - Pride Fighter

What’s the struggle becoming an athlete in Indonesia? from racial issues, the prejudice of being athlete, Under Dog video series exposing what it feels like being a unrecognizeable national hero.



GO-JEK | Upstarts - Digital Nativ

Indonesia is not a tech-leading country but this won’t stop many young developers & creators to be inovated. Upstarts is a video series about young tech creators on how they brew their ideas on the back of their garages.





Tokopedia | The Road - Ayla Dimitri

What is the cost of being someone who passionate about their works? The Road Video series brings what’s behind those passions, their jouney and their struggles, and it was never an easy road. 




OPPO | The Other Side - Tatyana Akman

What is the meaning of “Be yourself”? When society plays the role on what we becoming. This Other Side is a  series captures some of people who open up about who they are and their other side.